01
Discover
Deep research to understand the problem, the users, and the landscape. We listen before we design — surfacing what people actually do, not just what they say.
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Strategic & Service Design
Design services
that resonate.
We design and deliver impactful services that put innovation and people at the heart — creating simplicity amongst complexity, across public and private sector.
About Rezonate
People-centred design.
Real-world impact.
At Rezonate, we design services that work — for the people using them, the teams delivering them, and the systems holding everything together. Getting that balance right, between people, process, and technology, is what good service design is all about.
We work as a true partner, from discovery through to delivery — building close relationships with our clients along the way. Collaborative, evidence-based, and always focused on outcomes over outputs.
Led by Zain Raza, with deep expertise across research, UX, service design, and strategic thinking, our work spans public and private sectors — delivering meaningful impact at scale.
Holistic
End-to-end view of every service — not just the surface experience.
User-centred
Every decision grounded in real human needs and behaviours.
Connected
Understanding how every part of a service depends on another.
Strategic
Evidence-based focus that balances user needs with business goals.
What we do
Our Services
From early-stage strategy through to live delivery — we bring the right expertise at every stage of your service's life.
01
Strategic Design
Setting the direction. We work at the strategic level to define where your service needs to go — mapping the landscape, identifying opportunity areas, and building a clear vision backed by evidence.
02
Service Design
Designing the experience. From discovery to detailed design — we map user journeys, surface pain points, ideate solutions and design services that genuinely work for the people who use and provide them.
03
End-to-End Design & Delivery
From concept to live product. We don't just design — we deliver. Leading multidisciplinary teams through the full build, testing, and launch of digital services that scale.
Selected Work
Projects & Case Studies
A selection of projects spanning government, financial services, insurance and transport.
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01
Public Sector
Department for Work and Pensions
Universal Credit Fraud & Error
Provided service design leadership for fraud and error in Universal Credit, including leading a multidisciplinary team to design a scalable, efficient fraud-prevention service. The work leveraged AI and innovation to proactively target risk, all grounded in user-centred thinking across a complex, high-stakes environment.
Design Leadership
Service Design
E2E Design
AI Integration
02
Public Sector
Kainos
Automated Vehicles Act Data Service
End-to-end service design for the Department for Transport on the Automated Vehicles Act data workstream. Delivered a comprehensive service and ecosystem map in Discovery, surfacing current-state gaps and opportunities. Progressing through Alpha toward assessment and Beta, with AI tools embedded across design and delivery.
Service Design
GDS Assessment
AI Tools
03
HR/Finance
Investigo Government Solutions
DSIT — Matrix Programme
Service design leadership for the Department for Science, Innovation & Technology on the Matrix programme. Leading a multidisciplinary team of 10 — spanning service design, delivery and analysis — to transform HR and Finance operations and systems across multiple government departments.
Design Leadership
Transformation
Op Model
04
Public Sector
Kainos
Bus Open Data Service (BODS)
Commissioned to reimagine BODS — transforming it from a purely data-focused platform into a user-centred experience. Facilitated collaboration across government, data and technical teams to map the end-to-end service, balancing user needs with regulatory and technical requirements.
Service Design
Service Mapping
05
Public Sector
Department for Work and Pensions
Kickstart Scheme — Youth Employment
Led the redesign of the government's Kickstart Scheme, tackling youth unemployment post-pandemic. Delivered a digital employer account and end-to-end future-state service — cutting DWP vetting time from 90 minutes per vacancy to under 5 minutes.
Service Design
E2E Design/Delivery
06
Financial Services
Lloyds Bank
Re-imagine Branch Services
Led service design on Lloyds' Branch of the Future initiative. Developed a strategic vision to shift customer behaviour and reduce branch reliance — running in-branch pilots to measure change and producing service blueprints for the future branch experience.
User Testing
Service Design
Transformation
We use a trusted design methodology throughout every engagement — ensuring we design the right thing, then design it right. Collaborative, evidence-based, and always people-centred.
02
Define
Synthesising insights into clear problem statements and opportunity areas. Creating clarity from ambiguity — framing the right problem before we leap to a solution.
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03
Develop
Ideating, prototyping, and testing solutions collaboratively. Connecting people, process, and systems — making the ideas tangible enough to learn from quickly.
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04
Deliver
Designing things right — and seeing it through to live. Measurable, scalable, and built to last. We don't just design; we deliver services that work in the real world.
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Experience
Trusted by
Get in touch
Let's work
together.
Whether you're looking for a service design lead, a strategic design partner, or want to explore what Rezonate can do for your organisation — get in touch.
Email
LinkedIn
Based in
United Kingdom · Available for contract work